The European Medical Device Regulation (EU MDR) has been a moving target since its initial 2017 adoption. The latest round of deadline extensions, announced in late 2024, provides some relief—but US medical device companies still face significant decisions about their European market strategy.

What Changed

The European Commission has extended transition periods for certain legacy devices:

These extensions apply to devices that had valid CE certificates under the previous directive (MDD) and have initiated the MDR conformity assessment process.

What Hasn't Changed

Several key requirements remain unchanged:

Implications for US Companies

Companies with Existing CE Marks

If you have MDD certificates for devices in the European market, the extensions provide breathing room—but not a pass. You should:

Companies Planning European Entry

For US companies not yet in Europe, the calculation is different:

Strategic Considerations

Several strategic questions merit consideration:

The Bottom Line

The MDR extensions are welcome but don't change the fundamental reality: European market access for medical devices is more complex and expensive than ever before. US companies should make deliberate decisions about their European strategy based on realistic assessment of costs, timelines, and market opportunity.

References

  1. European Commission. "New Regulations - Medical Devices Sector." health.ec.europa.eu
  2. Regulation (EU) 2023/607 amending Regulations (EU) 2017/745 and (EU) 2017/746. Official Journal of the European Union, March 2023.
  3. European Commission. "MDR/IVDR Amendment Proposal." January 2023. health.ec.europa.eu
  4. Jones Day. "EU Proposes Extended Deadlines for MDR and IVDR." February 2023. jonesday.com
  5. Advisera. "EU MDR deadlines for medical device manufacturers." November 2024. advisera.com
  6. MEDIcept. "Top 5 Upcoming FDA and EU Regulations – What to Know for 2025." January 2025. medicept.com

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